This week I began advancing (or retreating if you look at some of my income statements) in PharmaSim as a Brand Manager for Allstar. It took some time to view all the possible decisions such as sales force, pricing, advertising and promotion. The market updates helped along with the industry outlook. I did not buy too many reports in the beginning and I think I missed the big picture. Once I started expanding my marketing decisions I began to see some good returns. Although I am not sure if my returns are poor, average or how about a big bonus...
The first period was instrumental in setting my path...
By Period Five I launched a new product but I was also recovering from an issue associated with product pricing!
Periods 6-8 I was fighting for my job...
By Period Ten I was moving in the right direction...
The simulator was a lot of fun but most of all it affords a glimpse into a Brand Manager's job function and why marketing is important to business.
Thanks for posting this. Very nice recap of some of the key points. Your readers find it useful! Thanks again. I've been reading along for a while now.
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